Practical thinking on GEO, AEO, and what it actually takes to make your brand visible in AI search. Written by the people who do this work.
Your buyer typed a question into ChatGPT. An AI named three companies in your category. Yours was not one of them. That is the problem GEO exists to solve.
↗ // B2B and AIThe enterprise buyer researching your category right now is not on Google. They are asking ChatGPT which vendors are worth talking to.
↗Before you produce a single piece of content for GEO, AI systems need an accurate picture of your brand. Most don't have one.
↗ // measurementGEO without measurement is just content production. Here is what to track, how to track it, and why the methodology matters.
↗ // GEO vs SEOThey optimise for different surfaces, use different signals, and need different strategies. Understanding the relationship is a critical decision in 2026.
↗Free baseline scan across ChatGPT, Perplexity, Claude, Google AI Overviews, and Gemini.