We have spent 13 years building the kind of brand authority that earns recognition, trust, and visibility. The signals that make a brand citable in AI search are the same ones that have always defined genuine authority.
You Know Media has been building brand authority for over 13 years, working with some of the world's most recognised companies across Australia, the UK, the US, and APAC. The brands we have worked with include McDonald's, Amex, Activision, Unilever, L'Oreal, Nivea, Spotify, LEGO, and Norton.
When AI search began reshaping how buyers discover and evaluate brands, we saw the same pattern we had seen before: the brands winning were the ones that had built genuine authority, consistent signals, and content that answered real questions precisely.
That is not a new discipline. It is the same work, applied to a new medium. That is why we built You Know Media's GEO practice the way we did. combining 13 years of brand expertise with deep technical knowledge of how AI systems actually work.
Ryan has spent 13 years at You Know Media building brand authority for some of the world's most recognised companies. He has worked alongside agencies including OMD on campaigns spanning McDonald's, Amex, Activision, Unilever, and more across Australia, the UK, and APAC. His background is in brand strategy, content, and earned authority. the same fundamentals that underpin effective GEO. He founded the GEO practice at You Know Media after identifying that the brands winning in AI search were winning for the same reasons strong brands have always won: consistency, credibility, and content that genuinely answers questions.
// linkedin ↗Aaron is a brand and content strategist with 15 years building brand-first campaigns across broadcast, digital, social, and live. Working within television, radio, global agencies, and media publishers, he led brand programmes for clients including Budweiser, BMW, and Unilever across APAC and Middle East markets. He has run brand and digital for his own businesses and for multinationals. He brings that same breadth of experience to You Know Media, where he helps brands build the authority and presence that AI systems recognise, trust, and cite.
// linkedin ↗AI doesn't just find your brand. It describes it. That means brand thinking matters as much as technical execution. We bring both.
AI search is moving fast and no one can honestly promise specific visibility outcomes. We guarantee the quality of the work and foundations that hold regardless of how platforms evolve.
We do not produce content for content's sake. Every deliverable is built to be citable, credible, and useful to a real buyer asking a real question.
We start with a free baseline scan of your current AI visibility. No obligation. just a clear picture of where you are and where the opportunity is.
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