ESPORTS: You Know Media wins GAMURS partnership
You Know Media today announces their commercial partnership with esports group GAMURS effective immediately. The partnership will see You Know Media act as GAMURS exclusive commercial representatives in market across their entire portfolio of gaming and esports platforms.
GAMURS have made headlines across the world based on their growth and acquisitions in the esports space, fast becoming a leader in esports news, content and as an information resource. Started in Sydney, GAMURS expanded its operations globally in 2016 opening an office in Austin, Texas after they acquired the prominent site Dotesports.com.
Chance Waters, Director of Partnerships at GAMURS: GAMURS is the leading voice in esports and offer our partners an exclusive opportunity to connect with an untapped, young, and tech-savvy audience. We pride ourselves on crafting advertising that works – designing highly targeted, multi-format, data-driven campaigns, focused on meeting individual brand objectives
In Australia, GAMURS reaches 1 million esports fans every month across their portfolio of sites and social network groups, which is growing monthly with the increasing popularity of the vertical.
Ryan Cunningham, founder of You Know Media: This partnership closes the loop on our esports offering, enabling us to not just provide esports partnerships but now guarantee amplification for clients and partners across a huge esports network. GAMURS are in a league of their own when it comes to delivering engaging esports content and engagement, which is crucial for clients in ensuring they aren’t just sponsoring events, but that those executions have reach within the esports community. With this partnership YKM’s eSports offering delivers unrivaled opportunities for clients and partners, which we are excited to take to market in 2018.
On why GAMURS chose You Know Media:
After researching and discussing partnerships with numerous agencies in Australia, You Know Media emerged as the best fit for our brand and company vision. Their genuine passion for gaming and innovation in designing effective native campaigns for advertisers mesh perfectly with our content strategy, and we are extremely excited to work with them into the future.